ADHESIVE COMPOSITION FOR LABELS

摘要

Disclosed is an adhesive composition for labels, which can be relatively easily applied at low temperatures, while having good die cutting properties that contribute to improvement in the productivity of labels. The adhesive composition for labels is capable of providing a label that has excellent holding power and tack properties. Specifically disclosed is an adhesive composition for labels, which contains: a block copolymer A represented by the general formula (A) below; a polymer C which is a polymer having a glass transition temperature of -30°C or less or a block copolymer that has a polymer block having a glass transition temperature of -30°C or less at an end of the polymer chain; and a tackifier resin D. General formula (A): Ar1a-Da-Ar2a (In general formula (A), Ar1a represents an aromatic vinyl polymer block having a weight average molecular weight of 6,000-20,000; Ar2a represents an aromatic vinyl polymer block having a weight average molecular weight of 22,000-400,000; and Da represents a conjugated diene polymer block having a vinyl bond content of 1-20% by mole.)