DYNAMIC ADVERTISING SYSTEM FOR INTERACTIVE GAMES

摘要

The invention is a system for displaying objects within an interactive game program, in which, the objects can be added during the game program creation and afterwards. Additionally, a component within the game program itself updates these objects and communicates with a centralized server that manages and controls the objects through a number of utilities. One embodiment of the invention is a system providing dynamically changing advertisements within interactive video games. Additionally, a centralized server communicates with an internal Ad Engine to update interactive game ads without impeding on the game performance or affect the game play in any unintended way. Furthermore, the invention provides various management suites for interactive game program developers, game program publishers, and advertisers to update and manage the advertising objects within the game program.