METHOD AND APPARATUS FOR PROVIDING ADVERTISEMENT MEDIA PLANNING

摘要

PURPOSE: A method and an apparatus for providing advertisement media planning are provided to automatically supply an advertisement strategy by conveniently selecting a target advertisement and an advertisement budget desirable by an advertiser. CONSTITUTION: In order to receive advertisement strategy basic information from a terminal, a UI(User Interface) module(120) provides a certain UI. A control module(110) determines the advertisement strategy information corresponding to the advertisement strategy basic information received through the UI module. A report module(130) provides the determined advertisement strategy information to the terminal in predetermined format. A DB(140) stores manager setup information.