METHOD FOR PRICING UNIT COST DIFFERENTIALLY FOR ONLINE ADVERTISEMENT AND CALCULATING ADVERTISING COST BASED ON THE DIFFERENTIAL UNIT COST, SYSTEM, AND COMPUTER-READABLE RECORDING MEDIUM

摘要

The present invention relates to a method for pricing unit cost differentially for online advertisement and calculating advertising cost on the basis of differential unit cost, a system, and a computer-readable recording medium. According to an embodiment of the present invention, a method is provided for calculating advertising cost for an advertisement provided on a communication network comprising the steps of: analyzing 1st and 2nd behaviors of at least one user which interact with an advertisement at time intervals; pricing unit cost differentially for the first behavior on the basis of the analyzed result; and calculating advertising cost on the basis of the priced result for the advertisement.