发明名称 |
METHOD AND SYSTEM FOR IMPROVING TARGETING OF ADVERTISING |
摘要 |
A method and system for improving targeting of advertisements allows guides to provide opinion information regarding advertisements responsive to targeting information associated with the advertisements. An advertiser selects a category, keyword and/or profile associated with an advertisement which may be used to select a guide who may express an opinion. Rating of an advertisement based on guide opinions are used to adjust a ranking of advertisements which may be used to determine if an advertisement will be provided to a user.
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申请公布号 |
US2010250370(A1) |
申请公布日期 |
2010.09.30 |
申请号 |
US20100731718 |
申请日期 |
2010.03.25 |
申请人 |
CHACHA SEARCH INC. |
发明人 |
JONES SCOTT A.;BURROUGHS MICHAEL;DORAN ANDREW;GAMACHE MARK;LENZO CHRISTOPHER |
分类号 |
G06Q30/00;G06F17/30;G06N5/02 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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