| 摘要 |
A method and a system monitor the effectiveness of an online advertisement with improved accuracy. The method analyzes a request for visiting a target webpage, determines whether the request is from an advertisement website, and extracts from the request a monitored target identifier if the request is from an advertisement website. The method further obtains a user identifier according to the request, and records a tracking data containing the monitored target identifier and the user identifier. Upon occurrence of an advertisement effect monitoring event, the method finds a recorded tracking data containing the monitored target identifier and the user identifier associated with the event, and records an effective data of advertisement effect based on the tracking data and/or information of the advertisement effect monitoring event.
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