| 摘要 |
<p>The present invention relates to a method, system and computer-readable recording medium for delivering advertising content based on users' activities. According to one aspect of the invention, the method for providing advertising content in a communication network comprises the steps of: analyzing a user's previous activities using different advertising content; based on the results of the analysis above, determining the type of advertising content to be delivered to the user; and delivering the determined type of the advertising content to the user- wherein the advertising content is determined by referencing at least one factor selected from the user profile information, the user's group profile information, and information on the advertising content received by other users in the same group.</p> |
