| 摘要 |
Provided is a method for providing Internet advertisement. The method provides a plurality of individual Internet advertisements included in an advertisement pool which is configured with a plurality of advertisement groups ‘G1’ to ‘Gm’ having a predetermined advertisement number rate ‘Ni’, a predetermined exposure frequency setting value ‘Ci’ and a correction coefficient ‘Ki’. An advertisement providing server, which provides one or more Internet advertisements to a web page providing server providing a web page including an Internet advertisement, calculates a CTR to the number of times the individual Internet advertisements are exposed. The advertisement providing server calculates an r value which is obtained by dividing an intermediate value of CTRs of the Internet advertisements included in the advertisement pool by an average value of the CTRs. The advertisement providing server arranges the individual Internet advertisements of the advertisement pool in descending order of the CTRs from an upper group to a lower group according to the advertisement number rate ‘Ni’. The advertisement providing server exposes the individual Internet advertisements included in the each advertisement group ‘Gi’ at a ratio of a frequency of exposure ‘ A i ’ “ C i × r K i ∑ j = 1 m C j × r K j × 1 N i ” on an Internet through a web page. A rate of an advertisement number rate of an upper group ‘Gi’ to an exposure frequency setting value of the upper group ‘Gi’ “Ci/Ni” is greater than a rate of an advertisement number rate of a lower group ‘Gi+1’ to an exposure frequency setting value of the lower group ‘Gi+1’ “Ci+1/Ni+1”, and a correction coefficient ‘Ki’ of the upper group ‘Gi’ is greater than a correction coefficient ‘Ki+1’ of the upper group ‘Gi+1’.
|
