METHODS, SYSTEMS AND COMPUTER READABLE MEDIA FOR REDEEMING AND DELIVERING ELECTRONIC LOYALTY REWARD CERTIFICATES USING A MOBILE DEVICE

摘要

Methods, systems, and computer readable media for redeeming and delivering electronic loyalty reward certificates using a mobile device are disclosed. In one example, the method includes utilizing a loyalty reward certificate selection device to generate electronic loyalty reward certificate selection information and providing the loyalty reward certificate selection information and a recipient mobile device identifier to a loyalty management server. Electronic loyalty reward certificate data derived from the loyalty reward certificate selection information and the recipient mobile device identifier is received from the loyalty management server. The method also includes establishing a communications link with a mobile device corresponding to the recipient mobile device identifier and provisioning the electronic loyalty reward certificate data on the mobile device over the communications link via over the air (OTA) communications.