REAL-TIME ONLINE AD INSERT SYSTEM USING DIGITAL CONTENTS AND METHOD THEREOF

摘要

PURPOSE: A real-time online AD insert system using digital contents and a method thereof are provided to maximize a marketing effect by directly linking various online advertisements to independent digital contents. CONSTITUTION: An AD server(130) receives an online AD from an AD agency, and requests the insertion of an online advertisement for various kinds of contents selected by an advertiser. A first user terminal(140) allocates an ID to digital contents for enabling the insertion of the online advertisement. A management server(110) receives an online AD link request from the advertiser and an ID from the first user terminal. A second user terminal(150) adopts online AD information to execute the contents.