ADVERTISING SYSTEM AND METHOD USING DIGITAL MONITOR AT THE SUBWAY STATION

摘要

PURPOSE: An advertising system using a digital monitor at a subway station, and a method thereof are provided to enable an advertiser to directly determine the advertisement for a digital monitor by providing the advertiser with the viewer information for a digital monitor slot of a train or subway station. CONSTITUTION: A database(11) matches client information automatically stored when using a subway entry card with population characteristic information near a subway station to periodically update the matched information. An advertisement spot selector(13) searches a digital monitor slot from the database to make a list, wherein the digital monitor slot comprises an advertisement slot corresponding to an advertisement target condition. An advertiser determination unit(14) determines the advertiser for an advertisement spot of the digital monitor slot based on the result recognized in the advertisement spot selector.