发明名称 Remnant Inventory Marketplace for Placement of Advertisements
摘要 The subject matter of this specification can be implemented in, among other things, a computer-implemented method for assigning remnant advertisement availabilities including receiving bids for a plurality of advertisement availabilities, each of the bids including an amount being bid for a specific advertisement availability among the advertisement availabilities. The method further includes auctioning the advertisement availabilities using the bids. The method further includes determining, as a result of auctioning the advertisement availabilities, a remaining advertisement availability from the advertisement availabilities that was not auctioned. The method further includes receiving offers for the remaining advertisement availability, each of the offers having corresponding budgets for non-specific advertisement availabilities. The method further includes selecting from the offers an offer having a remaining budget that is greater than or equal to a minimum charge incurred by the remaining advertisement availability. The method further includes assigning the remaining advertisement availability to the selected offer.
申请公布号 US2010235243(A1) 申请公布日期 2010.09.16
申请号 US20090402642 申请日期 2009.03.12
申请人 HECHT GREG 发明人 HECHT GREG
分类号 G06Q30/00;H04N7/025 主分类号 G06Q30/00
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