ADVERTISEMENT EVENT STATISTIC METHOD AND ADVERTISEMENT INFORMATION SYSTEM AND ASSOCIATED DEVICES

摘要

A method for measuring advertisement events, an advertisement information system, and relevant devices are disclosed. The method for measuring advertisement events includes: receiving an advertisement identifier, a user action policy and advertisement information delivered by an advertisement server; judging whether a user response action meets preset conditions according to the user action policy after a user responds to the advertisement information; and processing the user response action and the corresponding advertisement identifier accordingly if the user response action meets the preset conditions. An advertisement information system, an advertisement server, an advertisement client and a terminal are also disclosed.