发明名称 |
REAL TIME AD SELECTION FOR REQUESTED CONTENT |
摘要 |
Media is provided to a client device in response to a request with dynamically selected advertisements in near real time by performing a portion of ad selection operations as pre-processing before a media content request is received. One or more advertisements can be dynamically selected by an application server based on user data, advertisement parameters and other data to provide in the requested media. Attributes can be determined for one or more advertisement sets in which advertisements are placed within the requested media. The advertisement sets may be configured with the identified advertisements by an application server, and the requested media content and identified ads can be provided to the requesting client device.
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申请公布号 |
US2010228591(A1) |
申请公布日期 |
2010.09.09 |
申请号 |
US20090396931 |
申请日期 |
2009.03.03 |
申请人 |
THERANI MADHUSUDAN;VISWANATHAN VINOD;KUMAR ROSHAN |
发明人 |
THERANI MADHUSUDAN;VISWANATHAN VINOD;KUMAR ROSHAN |
分类号 |
G06Q30/00;G06Q99/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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