| 摘要 |
Systems, methods and computer program products for providing a user with a real-time ancillary offer(s) that maximize profits for merchants by increasing the likelihood of ancillary sales. Ancillary revenue sales include revenue generated from goods or services that differ from or enhance the main product or service lines of a company. An embodiment includes a ancillary revenue maximization engine and a recommendation engine. The user is provided with an ancillary offer generated by the ancillary revenue maximization engine, immediately before a merchant processes a sale with a user. In another exemplary embodiment, the user is provided with an ancillary offer generated by the ancillary revenue maximization engine after a merchant processes a sale with a user. An ancillary offer refers to an offer made to a customer by a merchant to sell an ancillary product or service. The ancillary revenue maximization engine may generate such an ancillary offer based on input received from a recommendation engine. In an embodiment, the recommendation engine uses rule selection, conversion segmentation and product selection to recommend one or more products that may enhance the value of a product or service purchased by a user and may maximize profit to the merchant processing the sale.
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