摘要 |
A system for monitoring a subscriber's behavior. The novel system includes a first sub-system for obtaining a subscriber's responses to multimedia content previously delivered to the subscriber's device and a second sub-system for modifying a profile on the subscriber based on these responses. In an illustrative embodiment, the profile includes data on the subscriber's personal preferences on a plurality of categories, and the second sub-system includes a neural network artificial intelligence engine adapted to automatically refine the personal preferences based on the responses to previous content. The first sub-system includes an applet stored in and executed by the subscriber's device that records the subscriber's responses and actions in a data file and transmits the data file to the second sub-system. The second sub-system receives the recorded responses and actions from the applet and updates the subscriber's profile accordingly.
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