DIFFERENTIAL BUYING CHANNELS FOR ONLINE ADVERTISING

摘要

Systems and methods for adjusting bids based upon differential buying channels. A first buying channel and a second buying channel for an advertisement can be compared. If a revenue share from the first buying channel and second buying channel differ, the bid for the advertisement on the buying channel with the higher revenue share can be discounted based upon the difference. A winning bid can be identified using the discounted bid and the bid associated with the lower of the two revenue shares.