Method of and apparatus for describing, promoting, publishing, aggregating, distributing and accessing live content information

摘要

A live content information system is used to register, promote and distribute true live content, pseudo-live content and on-demand content. The live content information system associates a registration number with the content. The live content is integrated into an overall presentation that includes auxiliary content. Snapshots or a portion of the content is integrated into a promotional viewer and distributed to advertise the content. The live primary content and auxiliary content are integrated and distributed within a live content viewer. The live primary content and auxiliary content are distributed from the appropriate sources to be displayed at the end user's computer system within the live content viewer. The live content information system also allows a producer of live content to be connected to one or more sponsors who will pay money for sponsoring the distribution of live content. The live content information system also allows live content to be quickly and easily interchanged between a producer of the live content and a partner such as a syndicator, distributor, affiliate and sponsor.