DETERMINING SHARE OF VOICE

摘要

An example embodiment disclosed herein is directed to an apparatus, comprising a communication interface configured to communicate over an associated network, and share of voice analysis logic operable to send and receive data via the communication interface. The share of voice analysis logic is operable to communicate with a device providing advertising coupled to the associated network. The share of voice analysis logic is operable to provide data representative of a targeted profile to the device providing advertising and to receive data representative of at least one advertisement from the device providing the advertising. The share of voice analysis logic is responsive to receiving the data representative of at least one advertisement to analyze the data representative of at least one advertisement to determine a share of voice for at least one advertiser.