发明名称 |
INTERNET MARKETING CHANNEL OPTIMIZATION |
摘要 |
PURPOSE: An internet marketing channel optimizer is provided to determine a miniature P&L(Profit and Loss) measured against each item of an internet marketing channel through an optimization engine. CONSTITUTION: A miniature P&L measured about each item of an internet marketing channel is determined by using a processor(22). Based on the miniature P&L about each item, income response data about each item is generated(24). Based on miniature P&L about each item, profit response data about each item is generated(25). Efficiency frontier response data is generated from the income response data and the profit response data(26).
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申请公布号 |
KR20100094417(A) |
申请公布日期 |
2010.08.26 |
申请号 |
KR20100014367 |
申请日期 |
2010.02.17 |
申请人 |
ACCENTURE GLOBAL SERVICES GMBH |
发明人 |
WILLIAMS MICHAEL J.;UMBLIJS ANDRIS;SRIVASTAVA JANMESH;KIRKBY STEPHEN DENIS;ROYTMAN ANATOLY |
分类号 |
G06Q10/00 |
主分类号 |
G06Q10/00 |
代理机构 |
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代理人 |
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地址 |
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