| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide an interactive television program guide. <P>SOLUTION: In the interactive television program guide, advertisements can be displayed on program guide screens. Banner advertisements can be displayed above and below program listings. Panel advertisements can be provided adjacent to program listings. The advertisements can contain video. The advertisements can be used to promote television programs, conventional goods and services. When a user selects an advertisement, the program guide provides the user with an opportunity to order products or services, request information, set reminders for upcoming programs, view program descriptions, record programs, or take other such actions. Embedded advertisements can be provided within the program listings region and can be displayed automatically, immediately adjacent to related program listings. <P>COPYRIGHT: (C)2010,JPO&INPIT |
