ADVERTISEMENT MANAGEMENT FOR LIVE INTERNET MULTIMEDIA CONTENT

摘要

Managing advertisements for multimedia content delivered over the Internet for a live event. In one embodiment, the method receives the multimedia content over a network connection for playback on a media player, and receives a first advertisement marker that indicates a first start time and a first scheduled duration of a first advertisement break. The method adjust the first scheduled duration to a first adjusted portion, and selects one or more advertisements for playback on the media player to fill the first adjusted duration of the first advertisement break, instead of the first scheduled duration.