发明名称 |
INTERNET MARKETING CHANNEL OPTIMIZATION |
摘要 |
A system is configured to optimize an Internet marketing channel for a multichannel marketing campaign. The system includes an optimization model storage unit storing a plurality of optimization models for optimizing the Internet marketing channel. The system also includes a statement unit determining an estimated miniature profit and loss (P&L) for each item of the Internet marketing channel. The miniature P&L for each item links a potential investment in the item with estimated revenue and profit for the potential investment. A revenue response unit generates revenue response data for each item based on the miniature P&L for each item, and a profit response unit generates profit response data for each item based on the miniature P&L for each item. An efficiency frontier response unit generates efficiency frontier response data from the revenue response data and the profit response data, wherein the efficiency frontier response data identifies a point of diminishing returns for each item based on the investment amount in each item.
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申请公布号 |
US2010211455(A1) |
申请公布日期 |
2010.08.19 |
申请号 |
US20100707111 |
申请日期 |
2010.02.17 |
申请人 |
ACCENTURE GLOBAL SERVICES GMBH |
发明人 |
WILLIAMS MICHAEL J.;UMBLIJS ANDRIS;SRIVASTAVA JANMESH;KIRKBY STEPHEN DENIS;ROYTMAN ANATOLY |
分类号 |
G06Q10/00;G06Q30/00 |
主分类号 |
G06Q10/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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