INFORMATION DISTRIBUTION SERVER, PORTABLE TERMINAL, INFORMATION DISTRIBUTION SYSTEM EQUIPPED WITH THESE, AND INFORMATION DISTRIBUTION METHOD

摘要

PROBLEM TO BE SOLVED: To provide an information distribution server, a portable terminal, and information distribution system provided with these, and an information distribution method, for improving advertising effectiveness by distributed information.

SOLUTION: The information distribution server 30 is provided with: an additional viewing information accumulation part 35 for receiving from a portable terminal 10 coordinate information about a position a user has touched and time of day information at that time to accumulate them as additional viewing information in a display 16 of the portable terminal 10; an object analysis part 32 for extracting an object included in a broadcast program and its position as object information; an additional taste analysis part 36 for using the additional viewing information and the object information to identify an object in a position the user has touched and analyzing the user's taste; a distributed information identification part 38 for determining a related program and related product information to be transmitted to the portable terminal 10 according to the user's taste; and a distributed information transmission part 39 for transmitting the related program and the related product information to the portable terminal 10.

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