发明名称 |
METHOD AND APPARATUS FOR TRACKING INTERACTIVE EVENTS RELATED TO ADVERTISING |
摘要 |
A method and apparatus for use in a network in a mobile environment provides tracking of interactive events related to electronic advertisements. An application running on the network provides a listing of interactive capabilities to a tracking application, also running on the network. The tracking application identifies interactive events of interest and assigns event codes to these events. During operation, the application reports these events to the tracking application.
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申请公布号 |
CA2751782(A1) |
申请公布日期 |
2010.08.12 |
申请号 |
CA20102751782 |
申请日期 |
2010.02.09 |
申请人 |
RESEARCH IN MOTION LIMITED |
发明人 |
MARTIN-COCHER, GAELLE CHRISTINE;SHENFIELD, MICHAEL;PETRONIJEVIC, DEJAN |
分类号 |
G06Q30/00;H04L12/58;H04W4/12 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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