发明名称 ADVERTISEMENT MANAGEMENT FOR LIVE INTERNET MULTIMEDIA CONTENT
摘要 Managing advertisements for multimedia content delivered over the Internet for a live event. In one embodiment, the method receives the multimedia content over a network connection for playback on a media player, and receives a first advertisement marker that indicates a first start time and a first scheduled duration of a first advertisement break. The method adjust the first scheduled duration to a first adjusted portion, and selects one or more advertisements for playback on the media player to fill the first adjusted duration of the first advertisement break, instead of the first scheduled duration.
申请公布号 US2010205049(A1) 申请公布日期 2010.08.12
申请号 US20090370568 申请日期 2009.02.12
申请人 LONG DUSTIN W;BRUECK DAVID F;BRUECK KENNETH A 发明人 LONG DUSTIN W.;BRUECK DAVID F.;BRUECK KENNETH A.
分类号 G06Q30/00 主分类号 G06Q30/00
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