发明名称 DETERMINING CONVERSION PROBABILITY USING SESSION METRICS
摘要 Methods, systems, and apparatus, including computer program products, for determining a probability that a traffic conversion of a content item associated with a content source (e.g., website) will occur based on past traffic patterns for that content source. A traffic conversion defines, for example, minimum traffic interactions of one or more associated user sessions with a content source. The minimum traffic interactions can be based on, for example, the duration of the one or more user sessions on the content source, or a quantity of pages associated with the content source navigated in the one or more associated user sessions.
申请公布号 CA2751646(A1) 申请公布日期 2010.08.12
申请号 CA20102751646 申请日期 2010.02.03
申请人 GOOGLE INC. 发明人 SILVERMAN, ANDREW E.;SHARMA, ABHINAY;BENSON, SCOTT S.;CORDUNEANU, ADRIAN DUMITRU;GUHA, ANGSHUMAN;LLINARES, TOMAS LLORET
分类号 G06Q30/00 主分类号 G06Q30/00
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