发明名称 |
MANAGEMENT AND DELIVERY OF PROFILE DATA |
摘要 |
<p>Aspects of the invention relate to systems and methods for securely retaining profile data and the use of such data for the targeted delivery of content. In one embodiment, a unique profile that represents the user location and is keyed to profile attributes selected from both a first set of data collected from the user location and the second set of profile data collected from an external source, is generated. The key does not allow a third party to identify the end-user location or a user associated with the end-user location. Electronic content transmitted to end-user locations may be encoded such that it may only be accessed by an authorized user and/or on a specific electronic device at the user location. A graphical user interface may be utilized to allow a third-party to provide selection criteria for determining user locations to receive targeted content. Further aspects of the invention relate to an electronic device configured to present targeted content to a user at a user location.</p> |
申请公布号 |
CA2692569(A1) |
申请公布日期 |
2010.08.12 |
申请号 |
CA20102692569 |
申请日期 |
2010.02.09 |
申请人 |
COMCAST CABLE COMMUNICATIONS, LLC |
发明人 |
MICHAEL, WALTER F. |
分类号 |
H04L9/00;H04L9/32;H04N7/167;H04N7/173 |
主分类号 |
H04L9/00 |
代理机构 |
|
代理人 |
|
主权项 |
|
地址 |
|