SYSTEM FOR PROVIDING RATING POINTS FOR IGA AND METHOD THEREOF

摘要

The present invention relates to a system and a method for providing rating points for an IGA (In-Game Ad). The system provides rating points for an IGA that at least one game company server provides. The system includes a selecting means for receiving all log data about advertisement exposure of a certain advertisement from the game company server to select an exposure unit, an effective value which satisfies a certain exposure reference, and an analyzing means for analyzing the sum of exposure units which are periodically transmitted from the selecting means and reflecting the difference according to properties of a medium and the difference between populations to convert a GRP (Gross Rating Point) in a game about an advertisement into a GRP which can be equally compared with a TV commercial.