SYSTEM AND METHOD FOR DETECTING, MANAGING, AND PREVENTING LOCATION INFERENCE IN ADVERTISING OVER A COMMUNICATIONS NETWORK

摘要

A method and apparatus for preventing inference of at least one unique identifier associated with a subscriber in an advertising communication network. The method comprises providing targeting criteria from an advertising server to a matching database; providing the at least one unique identifier from a subscriber database to the match database; identifying a subscriber intersection at the match database, the subscriber intersection related to the at least one unique identifier and the targeting criteria; and selectively removing the at least one unique identifier associated with the subscriber intersection from the match database, such that the at least one unique identifier is no longer accessible by the advertising server from the match database.