ADVERTISEMENT SLOT CONFIGURATION

摘要

A slot configuration that defines a manner in which content items are presented in slots in a publishers property are selected based on bids that are received from content providers. The bids represent a relative value of the slots in the slot configurations to the content providers. An auction subsystem identifies an optimal slot configuration as the slot configuration that optimizes a value of the slots to the content providers to which the slots are allocated. The slots in the optimal slot configuration are allocated to content providers based on the providers' bids. The price paid by each provider for allocation of a slot is based on a minimum pay property for the provider. The minimum pay property is the minimum price that the provider must bid to maintain the allocation of slots in the optimal slot configuration.