发明名称 |
FEATURE-VALUE ATTACHMENT, RE-RANKING, AND FILTERING FOR ADVERTISEMENTS |
摘要 |
An approach is provided for associating structured information as feature-value pairs with advertisements at an advertisement system that provides advertisements for presentation with primary content. Feature-value pairs corresponding with advertisements describe features of the products or services associated with the advertisements. The feature-value pairs may be used by the advertisement system in a number of different manners, including, among other things: using the feature-value pairs during selection of advertisements for presentation with primary content: allowing users to sort and/or filter advertisements during presentation with primary content based on the associated feature-value pairs; exposing additional information with the advertisements; facilitating fraud detection for the advertisement system; and enabling a hybrid pricing model.
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申请公布号 |
KR20100086489(A) |
申请公布日期 |
2010.07.30 |
申请号 |
KR20107011149 |
申请日期 |
2008.10.15 |
申请人 |
MICROSOFT CORP. |
发明人 |
DOMINOWSKA EWA;RAGNO ROBERT J. |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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