发明名称 |
HYBRID CONTEXTUAL ADVERTISING AND RELATED CONTENT ANALYSIS AND DISPLAY TECHNIQUES |
摘要 |
<p>Different types of Hybrid contextual advertising and related content analysis and display techniques are disclosed for facilitating on-line contextual advertising operations and related content delivery operations implemented in a computer network. At least some embodiments may be configured or designed enabling advertisers to provide contextual advertising promotions to end-users based upon real-time analysis of web page content which may be served to an end-user's computer system. In at least one embodiment, the information obtained from the real-time analysis may be used to select, in real-time, contextually relevant related information, advertisements, and/or other content which may then be displayed to the end-user, for example, via real-time insertion of textual markup objects and/or dynamic display of additional content such as, for example, via use of one or more customized overlay layers.</p> |
申请公布号 |
WO2010085773(A1) |
申请公布日期 |
2010.07.29 |
申请号 |
WO2010US22021 |
申请日期 |
2010.01.25 |
申请人 |
KONTERA TECHNOLOGIES, INC.;HENKIN, ASSAF;SHAHAM, YOAV;BRICKNER, ITAI;PELES, GABI;KRICHEVSKY, STAS |
发明人 |
HENKIN, ASSAF;SHAHAM, YOAV;BRICKNER, ITAI;PELES, GABI;KRICHEVSKY, STAS |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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