INTERACTIVE APPLICATION FOR RETRIEVING CONTENT VIA IMAGING OF PRINTED SUBSTRATE

摘要

An interactive application for execution on a handheld display device having an image sensor, a transceiver and a touch-sensitive screen. The interactive application is configured to operatively control the device so as to perform the steps of: determining interaction data using image data captured by the image sensor, the image data being captured by imaging a printed substrate containing printed content; sending the interaction data to a computer system, thereby causing the computer system to retrieve display data corresponding to the printed content; receiving the display data from the computer system; and displaying content based on the received display data. The touch-sensitive screen enables interaction with the displayed content.