| 摘要 |
An exemplary embodiment provides a computer-implemented method of online marketing. In a server, a node x of a social graph linked to a node y of the social graph is identified through a tie λ comprising a behavior μ of the node y with the social networking website and a profile information μ of the node y with the social networking website. An advertisement relevant to the tie λ is determined. A design α is applied to the advertisement through an algorithmic analysis in the server of the tie λ. A characteristic of the node y is algorithmically integrated into the advertisement. The advertisement is displayed on a webpage accessible by node x.
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