| 摘要 |
<P>PROBLEM TO BE SOLVED: To improve the performance of online advertising, more specifically, to increase relevancy of ads, and to exploit opportunities to serve an ad that might otherwise be missed. <P>SOLUTION: An advertiser can enter ad information, (such as a creative, a landing Webpage, other keywords, etc. for example). A keyword facility uses this entered ad information as seed information to infer one or more categories. The advertiser then confirm or deny some basic feedback information (e.g., categories, Webpage information, etc.). Keywords are determined using the categories. The determined keywords are provided to the advertiser as suggested keywords, or are automatically added to ad serving constraint information as targeting keywords. The ad server system can run a trial on the determined keywords to qualify or disqualify them as targeting keyword. <P>COPYRIGHT: (C)2010,JPO&INPIT |
