发明名称 |
USE OF EXTENSIBLE MARKUP LANGUAGE IN A SYSTEM AND METHOD FOR INFLUENCING A POSITION ON A SEARCH RESULT LIST GENERATED BY A COMPUTER NETWORK SEARCH ENGINE |
摘要 |
A database search apparatus and method for generating a search result list which responds to Extensible Markup Language (XML) requests from a client to a server of an on-line marketplace. A bid management tool is operable on a client computer to manage search listings and account information of one or more advertisers. The client application communicates with the server via an XML-based application program interface. The bid management tool provides functions for reporting account activity, modifying accounts and manual, timed or event-driven changes to search listings including listings of several advertisers.
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申请公布号 |
US2010179879(A1) |
申请公布日期 |
2010.07.15 |
申请号 |
US20100728021 |
申请日期 |
2010.03.19 |
申请人 |
YAHOO! INC. |
发明人 |
CUNNINGHAM STEPHAN;MOLINARO ANTHONY;MARITATO, JR. FRANK;ZHAO PENG;CONRAD NICK |
分类号 |
G06Q30/00;G06Q50/00;G06F12/00;G06F15/16;G06F17/22;G06F17/30;G06Q10/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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