ADVERTISEMENT MATCHING SYSTEM BASED ON VIEWING HISTORY, PROGRAM, SERVER, AND ADVERTISEMENT PROVIDING METHOD

摘要

Advertisement attribute information extracted in an advertisement distribution server (101) is transmitted to a viewing terminal (104), browser viewing history information and the viewing history candidate information that the advertiser has registered in association with each other in advance are matched when placing an advertisement, and the advertisement information included in the advertisement attribute information having the agreed viewing history URL as the viewing history candidate information is inserted into an advertising space on a Web page which is a medium. This, in providing Web advertising (Internet advertising), allows the advertiser to get higher advertising effectiveness, the medium to effectively use the advertising space, and the viewer to acquire an advertisement as useful information.