An aircraft passenger seat position control apparatus is provided. The control apparatus includes a plurality of seat actuators operable to adjust the passenger seat to a selected one of a plurality of discrete seat positions and a touch-sensitive control interface having a plurality of touch-responsive sites thereon corresponding to the plurality of discrete seat positions. The control interface communicates with the plurality of seat actuators and is positioned in proximity to the aircraft passenger seat for use by a passenger seated in the passenger seat. The control interface is also adapted to output a signal to the plurality of seat actuators in response to a touch-selected position by the passenger to thereby adjust the position of the aircraft passenger seat to selected one of the plurality of discrete seat positions.