METHOD, SYSTEM AND RECORDING MEDIUM FOR USING ADVERTISER'S CALENDAR TO BID ON SEARCH ADVERTISEMENT

摘要

The present invention relates to a method, system and computer readable recording medium for using an advertiser's calendar to perform bidding on search advertisements. The present method for using an advertiser's calendar to perform bidding on search advertisements in a communication network, comprises: a step wherein an initial bid price and placement time with respect to the search advertisement are received from the sponsor's computation device, a step wherein bid prices are calculated at a plurality of unit times within said placement time based on said initial bid price and a certain spreading ratio, a step wherein a bid price determined based on said calculated bid price is received from said sponsor computation device, and a step wherein said bid is processed according to said bid price received and said placement time.