发明名称 Methods and systems for providing targeted marketing over the internet
摘要 A system, method and computer-readable medium for providing customized content to at least one prospective customer are disclosed. In one embodiment, the method includes the step of creating a personalized portal page in a database by aggregating corporate information relevant to a prospect's business interest. Next, the method directs the personalized portal page to the prospect. Once the prospect accesses the portal and reviews the content, the present system then gathers prospect behavior data. Next, a report based on the prospect behavior data is generated, and then the personalized portal page is modified in response to the behavior data.
申请公布号 US2010174602(A1) 申请公布日期 2010.07.08
申请号 US20100717192 申请日期 2010.03.04
申请人 BLUE MARTINI SOFTWARE, INC 发明人 ZWEBEN MONTE;NORMAN JAMES D.
分类号 G06F15/173;G06Q30/00 主分类号 G06F15/173
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