Methods and apparatus for associating media devices with a demographic composition of a geographic area
摘要
Example methods and apparatus for associating media devices with a demographic composition of a geographic area are disclosed. A disclosed example method includes receiving a plurality of Internet Protocol addresses assigned to a media device associated with a panel member, determining a most used Internet Protocol address from the plurality of Internet Protocol addresses, accessing geographic information and determining a geographic location corresponding to the most used Internet Protocol address, accessing demographic information and determining a demographic profile associated with the geographic location, and associating at least one of the geographic location or the demographic profile with the media device.
申请公布号
EP2204766(A1)
申请公布日期
2010.07.07
申请号
EP20090015497
申请日期
2009.12.15
申请人
THE NIELSEN COMPANY (US), LLC
发明人
BESEHANIC, JAN;LUFF, ROBERT, A.;WRIGHT, DAVID HOWELL;MEARS, PAUL;RAMASWAMY, ARUN;MILAVSKY, JOSEPH, G.