| 摘要 |
Example methods and apparatus to determine the effects of trade promotions on competitive products are disclosed. A disclosed example method includes identifying a plurality of competitive products and calculating a weighting similarity index for each one of the plurality of competitive products based on the target product. The example method also includes selecting a competitive product subset of the plurality of competitive products, each of the competitive products within the subset having a target similarity index, and retrieving point of sale (POS) data related to the target product and the competitive product subset. Further, the example method includes calculating a competitive trade index based on sales activity of the competitive product subset, the competitive trade index indicative of the target product sales effect, and generating a report including the competitive trade index.
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