发明名称 METHOD AND APPARATUS FOR PROVIDING ADVERTISEMENT SERVICE IN DIGITAL BROADCAST RECEIVER
摘要 A method for providing an advertisement service in a digital broadcast receiver is disclosed. The method includes receiving a broadcast signal over a broadcast network; extracting configuration data of lattice-type video contents and at least one advertisement video from the received broadcast signal; editing the extracted configuration data of lattice-type video contents and displaying the edited configuration data on a display means of a user terminal as a channel selection screen; upon receipt of a focus move request from a user while providing the channel selection screen, selecting a video content corresponding to the focus move request; and if a focus moved by the focus move request of the user has been located on the selected video content for a predetermined time or more, displaying the advertisement video on the display means in contiguity with the selected video content.
申请公布号 US2010169915(A1) 申请公布日期 2010.07.01
申请号 US20090647835 申请日期 2009.12.28
申请人 ALTICAST CORP. 发明人 LEE JI-YOUNG
分类号 H04N7/10 主分类号 H04N7/10
代理机构 代理人
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