METHOD, APPARATUS, PROGRAM, AND RECORDING MEDIUM FOR PROVIDING INFORMATION OF COMBINATION MERCHANDISE AND GATHERING REACTION INFORMATION OF CUSTOMERS,

摘要

PROBLEM TO BE SOLVED: To provide a method capable of easily presenting the combination of related merchandise for object merchandise to a customer and gathering the reaction information of the customer in Internet shopping.

SOLUTION: A related merchandise presenting method is executed by a procedure including: a feature word extraction step of morphologically analyzing descriptive text provided in merchandise data and extracting the morpheme of a noun and an unknown word as a feature word; a similarity degree calculation step of calculating a similarity degree between the merchandise descriptive text of the object merchandise and the merchandise descriptive text of the related merchandise using the weight of the feature word of the merchandise descriptive text; a test web page editing step of combining the merchandise data of the related merchandise of which the value of the similarity degree is large and the object merchandise data and editing a web page for a test; a terminal operation information gathering step of returning one of the web pages for the test to a web browser requesting the web page for the test and gathering terminal operation information operated to the merchandise data of the web page for the test.

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