METHOD FOR BILLING FOR SEARCH ADVERTISEMENT BASED ON PUBLICATION RATIO, SYSTEM AND COMPUTER-READABLE RECORDING MEDIUM

摘要

The present invention relates to a method for billing for a search advertisement based on a publication ratio, a system, and a computer-readable recording medium. According to one aspect of the invention, the method for billing for a search advertisement based on a publication ratio comprises: a step for calculating the publication ratio that shows the publication of a search advertisement to plural users, wherein the publication ratio is a ratio of the frequency that the search advertisement is actually displayed to users who belong to a first category to the frequency that a search advertisement is actually displayed to users who belong to a second category; a step for calculating the respective billing amount for the search advertisement displayed to the users who belong to the first and second categories respectively; a step for calculating the final billing amount based on the publication ratio and the respective calculated billing amount; and a step for charging the final billing amount to the advertiser of the search advertisement.