SYSTEM AND METHOD FOR GENERATING DISPLAY ADVERTISEMENTS FROM SEARCH BASED KEYWORD ADVERTISEMENTS

摘要

There is provided a system and method for generating display advertisements from search based keyword advertisements. The system includes a keyword generation unit for generating one or more advertising keywords from a received category profile defining a classification hierarchy, for use in selecting one or more candidate advertisement messages from a plurality of advertisement messages, an advertisement selection unit for receiving one or more candidate advertisement messages comprising a text message selected from the plurality of advertisement messages and selecting one advertisement message from the one or more received candidate advertisement messages based upon one or more characteristics associated with the received one or more candidate advertisement messages and a creative advertisement assembly unit for generating an advertisement image based on the text advertisement of the selected one advertisement message for display in network based content.