| 摘要 |
An multimedia product display (MPD) for advertising goods includes a display screen and a programmable display controller for providing an image to the display screen. The screen may be formed of known technologies such as LCD, TFT LCD, NST LCD, and OLED. The screen is integrated into a case that imitates the form factor of the product advertised, for example, a display that looks like a box of WHEATIES® cereal may be used to advertise WHEATIES® cereal. In other embodiments, the display screen and programmable computer may be integrated into actual product packaging, for example, a COCA-COLA FRIDGE PACK o package may include animated instructions for opening and using the pack.
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