发明名称 |
METHOD OF PROVIDING TARGETED ADVERTISEMENTS |
摘要 |
A method of providing targeted advertisements, includes: generating an advertisement search result using a search query based on a user query or a recommended query; generating an advertisement search result on the basis of a user profile; integrating the advertisement search result generated on the basis of the user profile with the advertisement search result generated by using the search query; and presenting a recommended advertisement list on the basis of the integrated advertisement search result and advertisement information exposed to a user.
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申请公布号 |
US2010161416(A1) |
申请公布日期 |
2010.06.24 |
申请号 |
US20090491788 |
申请日期 |
2009.06.25 |
申请人 |
ELECTRONICS AND TELECOMMUNICATIONS RESEARCH INSTITUTE |
发明人 |
CHUNG EUISOK;WANG JI HYUN;KANG BYUNG OK;PARK JEON GUE;LEE YUNKEUN;OH HYO-JUNG;LEE CHANG KI;LEE CHUNG HEE;JANG MYUNG GIL |
分类号 |
G06Q30/00;G06F17/30 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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