| 摘要 |
There is provided an advertising service providing method and apparatus capable of reducing a load of an advertising cost on an advertiser and increasing participation in an advertisement when providing advertising services via a wired or wireless communication network and a broadcasting network, the method including: collecting persons waiting for participating in an advertisement, determining a number of the persons, receiving a request of an advertiser for inserting an advertisement, determining a target number of advertisement participants and a target class with respect to the requested advertisement within a range of the persons, calculating an advertising cost and a total amount of winning/prize money in proportion to the determined target number of advertisement participants, providing the advertisement to the persons, the providing the advertisement is finished when a number of persons participating in the provided advertisement reaches the determined target number of advertisement participants, determining a prizewinner from the advertisement participants, and providing the determined total amount of winning/prize money to the prizewinner.
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